The subject of multi-generational values and communication strategies has come up so often in our lives in recent months, that Sha and I have a sense that somehow our professional future is tied to this area of study. I think a lot of our interest stems from the many hours we spend around the dinner table trying to figure out our kids (two high school , one college) and their friends. The Pew Research Center has released a report on Generation Next (made up of 18-25 year-olds, born between 1981 and 1988), the generation that "came of age in the shadow of Sept. 11."
Read the full report here:
A Portrait of "Generation Next" -- How Young People View Their Lives, Futures and Politics
One of the more facinating findings I read is:
"They are significantly less cynical about government and political leaders than are other Americans or the previous generation of young people."
Really? Everything going on in the world and they aren't very cynical? Give it time!
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