When I e-mailed my Aunt Jay and told her about my new blog, she replied, "What's a blog?"
I've been reading political and news blogs for several years, so this surprised me a bit. But for many people, blogs are new, they can be confusing, and their nature and purpose is often misunderstood. But don't underestimate their potential. One blog may not make a big difference in any particular issue, but collectively they can challenge conventional wisdom, change a media narrative, and drive a movement (Howard Dean, Ron Paul, etc.).
If you want to better understand how this works, read this article by Eric Boehlart on "The Tweety Effect" and how progressive bloggers knocked MSNBC's Chris Matthews to his knees after the New Hampshire primary. It's a long article, but well worth it.
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